Marketing Of Fish And Fish Products

Description

In simple terms, the marketing and sale of fish products may be termed as fish-marketing. The physical place where the sale or purchase of fish and fishing products occurs is termed as a fish market. It can be dedicated to wholesale trade between fishermen and fish merchants, or to the sale of seafood to individual consumers, or to both. Retail fish markets, a type of wet market, often sell street food as well. To make fish available to consumers at the right time and in the right place requires an effective marketing system. Fish are usually sold frozen and are marketed in different categories; the main factors for categorisation being presentation, grading, colour, and uniformity. Fishermen who catch fish by labouring overnight do not usually sell fish in retail markets. At the break of day, they take their catch to places where intermediaries or retailers meet them and bargain by the lot. Factors like freshness, availability, demand, etc. can also influence what the catch will ultimately go for.
This book is a comprehensive guide on the subject of fish-marketing and the trading of fish. It would be beneficial to professionals from the industry and informative to the general reader.