Sales and Advertising Management in Tourism

Description

Advertising today, has assumed another vital dimension. It had become the main stay of the media. Both, the print and the electronic media depend upon it for their survival. Some of the media outlets run exclusively on it. It has therefore proved to be a boon to the readers, the viewers and the listeners of the media in that, it makes the media available to them either free or cheap.
Sales management is effectively directing the personal selling efforts of a hospitality establishment. It involves managing the sales process from both an individual and team perspective. sales management addresses the logistics of sales solicitation and the development of sales account executives to enhance their sales productivity.
This comprehensive book on sales and advertising management is intended to benefit the practitioners and the laymen alike and it is hoped that it will prove useful to all concerned in promoting healthy and creative advertising management. The book provides in depth instruction based on the strategies of leading hospitality organisations. It introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. It familiarises students in any undergraduate programme to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales.