Event Management in Tourism

Description

Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event. The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third party vendors, and emergency plans. The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. Many industries, charitable organisations, and interest groups hold events in order to market themselves, build business relationships, raise money, or celebrate achievement. Event management might be a tool for strategic marketing and communication, used by companies of every size. Organisers may also use traditional news media in order to target their audience, hoping to generate media coverage which will reach thousands or millions of people.
The book discusses topics such as crowd management, communication and event marketing, consumer behaviour and plan of marketing, budgets, financial management and event programme, etc acting as a handy guide for general readers as well as industry professionals.