Marketing Perspective for Travel and Tourism

Description

Marketing plays a key role in the generation of business for every industry and tourism is no exception. A good marketing strategy necessitates the creation of a sound marketing plan. Creating a plan in an industry like tourism can be tricky as the product in question is an experience rather than a physical object. In order to successfully sell an ‘experience’, insight is required into the minds of the intended audience as well as a way to assure them of their reservations about the validity of it.
For example, selling the experience of visiting an amusement park to a family would entail making them believe that right from the safety of the children to the food consumed at their hotel is of the highest standards. This means advocating for services that are not under the direct control of the travel agent or any one person or entity. Tourism in that sense is an inter-dependent industry for it is directly affected by the food, lodging, entertainment industries as well as the infrastructure, sanitation, security of the area in question.
The marketing plan therefore must be one which is able to make the consumer believe that they will get their money’s worth and yet be protected enough to mentally unwind. This book is an in-depth guide on this subject and is beneficial to both students and professionals.