Organizational Behaviour in Tourism Planning and Management

Description

Tourism organisations combine resources in various proportions to provide products and services for the tourist. It is important to recognise the diverse array of public and private organisations involved with tourism. The most difficult part of tourism planning is to get these groups to work toward common goals. Setting up appropriate communication systems and institutional arrangements is a key part of community tourism planning.
A tourism management plan is a written, approved document, which should describe the possible threats and opportunities of tourism development within the Biosphere Reserve. Based on detailed information about the environmental, social, cultural, political and legal aspects of the area, it produces a vision for sustainable tourism development.. This vision covers a certain period of time, which should be stated in the document and describes the work which has to be completed to make the vision a reality. It also establishes control measures to monitor tourism activities.
The book is designed to provide students, researchers, practitioners, individuals and organisations, a broad overview of planning and development issues in hospitality and tourism management. It examines the key concepts, external influences and opportune research contexts in contemporary tourism and consumer behaviour research.